The Tissot watch and the title "The Slap".

The ad opens with a close-up of a Tissot watch on a man's wrist, followed by a clapperboard being used on a film set. The scene then shifts to two men in suits, one of whom is being touched on the arm by the other. A statue of a dinosaur head is briefly shown. The first man is then seen being slapped, reacting with surprise and anger. A woman with a megaphone shouts 'Coupez!' (Cut!). The two men are shown arguing, with one saying 'Excuse-moi' and the other 'Pardon.' The camera then focuses on the man who was slapped, looking up at a building, with text overlaying his face. The ad ends with the Tissot logo.