The initial montage of geometric shapes and quick cuts creates visual interest.

The ad opens with a montage of geometric shapes overlaying scenes of a bicycle shop and vans. It then transitions to a wider shot of a grey Renault van parked outside a bicycle shop. A woman and a child walk towards the van. The ad shows the interior of the van, then cuts to a scene inside a workshop where a man and woman are talking. The final scenes show the van parked outside the shop again, with the woman and child entering the van.