The initial text "Choisissez" (Choose) presented against a dark, abstract background.

The ad opens with a black screen and white text. It transitions through various abstract, dark, and sleek visuals of what appears to be a car's design elements, such as headlights and taillights, illuminated by red and white light. The pacing is slow and deliberate. The final scene reveals a white electric car against a white background, with an energy efficiency rating chart.