The word "Choisissez" (Choose) appearing on a black screen.

The ad opens with a black screen and the word "Choisissez" (Choose) appearing. This is followed by a series of phrases that appear and disappear, each accompanied by abstract, dark, and sleek visuals of what appears to be a car's design elements, like headlights and taillights. The pacing is quick, with text changing every second or so. The final sequence shows a white Polestar car against a white background, with an energy efficiency rating displayed. The ad ends with the Polestar logo.