The initial dark, mysterious shot of the car and the provocative text "Choisissez l'ennui".

The ad opens with a dark, moody shot of the top of a car, focusing on a sensor or camera. The text "Choisissez l'ennui" appears. The camera then pans to reveal more of the car's sleek, dark design, with text changing to "Choisissez la banalité" and then "Choisissez les fake news". The car's headlights and distinctive rear light bar are shown. Finally, the scene transitions to a bright, clean studio shot of a white Polestar 4, with the text "Ou choisissez mieux" and "Polestar 4". An energy efficiency label is displayed, showing 'A' for 0g CO2/km. The ad concludes with pricing information.