The animated logo and the close-up of the tire.

The ad opens with a purple background and a white logo that animates and forms the text 'PneuStore'. It then transitions to a close-up of a Michelin Primacy 4 tire, with text overlays highlighting its features. A woman appears, standing next to the tire, and speaks about its benefits. The ad concludes with a blue screen showing 'Certificação INMETRO e 5 anos de garantia' and then returns to the PneuStore logo.