A speeding ticket for £100 scattered on a car's windshield.
The ad opens with a red car parked on a brick-paved street, with papers scattered on its hood and windshield. The camera zooms in on one of the papers, revealing it to be a speeding ticket for £100. A man then appears, holding up three fingers and stating the fine and points on a license. He then shows a small black device, identifying it as a 'CO-DRIVER NO2 Traffic Safety Device'. The man places the device on the car's dashboard, and the ad shows it blinking and beeping as the car drives past a speed camera. The man explains that the device warns of speed cameras, accidents, and road hazards. The ad concludes with statistics about speeding and a final shot of the device with the tagline 'Avoid fines. Drive smarter.'
