The neon text "#BLACK FRIDAY" appearing on a black screen.

The ad opens with a black screen and the text "#BLACK FRIDAY" in a neon-like font. This transitions to "ON THE ROAD TO #BLACK FRIDAY" with the same font. Then, a dark silhouette of a Mazda CX-5 appears, with the "okmobility" logo on the license plate. The car's headlights and accent lights turn on, illuminating the car. The text "NOLEGGIA LA TUA AUTO" appears above the car. The car then transforms into a Peugeot 2008, with neon blue accents. The text "Fino al -45% di sconto" appears, followed by "PROMOCODE: OKBLACK". The ad ends with the "okmobility" logo and website.