A hovering spherical drone projecting a holographic building model in a modern home.

The ad opens with a man in a modern, minimalist home office. A spherical drone hovers, projecting a holographic building model. The man interacts with the drone, which then scans a book. A woman enters the room. The drone then projects a holographic car. The woman plays chess with the drone, which seems to be a sophisticated AI. The scene shifts to the woman playing chess in a living room with a large window overlooking a landscape with a red Alfa Romeo Tonale parked outside. The drone is present. The man and woman are seen outside the house, looking at the car. The ad shows the car driving on scenic roads and concludes with a shot of the car on a winding road with the Alfa Romeo logo.