The initial abstract, crystalline visuals and the prominent Nokian Tyres logo.

The ad opens with abstract, geometric shapes resembling ice crystals, with the Nokian Tyres logo appearing. The scene transitions to close-ups of a tire tread, highlighting its design. The visuals then shift to show the tire in different environments, suggesting its performance on ice and snow. The ad concludes with a full shot of the tire and wheel assembly against a clean, modern background, along with a website URL.