The initial abstract visual elements and the National Geographic logo.

The ad opens with a montage of abstract squares and the National Geographic logo, transitioning to scenic shots of nature: a hiker by a mountain lake, a photographer with a beard, a person photographing a waterfall, and a person on a mountain peak. This is followed by event details and presenter photos for 'FOTO NATEČAJ 2025'. The ad then shows more scenic nature shots, including a person taking a photo with a smartphone on a beach and a city skyline at dusk. The final segment features a blue Peugeot 3008 Hybrid driving on scenic roads, showcasing its interior and exterior, with the tagline 'Svet je lepši, če ga poganja moč in privlačnosti'. The ad concludes with the Peugeot logo and the car driving away.