A football player in an ASU hoodie standing on a field.

The video opens with a man in an ASU hoodie standing on a football field. It then cuts to a football game, showing players in action. The video returns to the man, who is now standing in front of a building with the ASU logo. The ad features shots of a car dealership with many trucks and SUVs, and a close-up of a lifted truck. The man reappears, and the video shows various logos of charities and organizations. The final scenes show a truck in front of a building with a St. Mary's Food Bank sign, and then the man again, followed by the Lifted Trucks logo.