The initial shot of a sleek red car driving across a bridge at sunset.

The ad opens with a red Lancia car driving on a bridge at sunset. The camera then switches to a white Lancia car driving on the same bridge, followed by a close-up of the white car's side profile. The scene transitions to a shot of clouds in the sky, then shows the red and white Lancia cars parked side-by-side against a dramatic sunset sky. The final shot is a black screen with the Lancia logo and the Milano Cortina 2026 Olympic and Paralympic Games logos.