A sleek blue Lancia car driving through a European-style city street.

The ad opens with a blue Lancia car driving through a city street. It transitions to a red car with text overlay, then to interior shots of the car, including a handbag and a close-up of fabric. Next, it shows a split screen of a woman's face and a man's face inside the car. The ad then shows a montage of the car from different angles, including close-ups of the exterior and the license plate. Finally, it shows the blue car driving again, followed by a shot of the car's digital dashboard and a hand interacting with it. The ad concludes with an end card showing the Lancia logo and the Milano Cortina 2026 Olympic and Paralympic logos.