The retro black and white animation of cartoon employees.

The ad opens with the Kal Tire logo. It then transitions to a black and white, retro-style animation of three cartoon employees standing in front of a Kal Tire Service building with gas pumps. The scene then shifts to a full-color animation of three different cartoon employees in front of a modern Kal Tire building. The ad then shows a montage of various historical and modern images related to Kal Tire, including employees working, trucks, and storefronts. The ad concludes with the Kal Tire logo, the founding year, and a Canadian maple leaf.