The initial abstract yellow oval and the appearance of the Ipiranga logo.

The video opens with a plain yellow background and a white oval shape. The Ipiranga logo appears in the center, followed by the brand name. Then, a flyer-like graphic is shown, featuring a smartphone displaying the KMV app, a smiling woman in a car, and text about cashback. The flyer animates slightly, with the word 'Passe' appearing over it. Finally, the screen returns to the Ipiranga logo and name.