The bright, stylized graphic and the gas station scene at dusk.

The ad opens with a wide shot of a brightly lit Ipiranga gas station at dusk, with a starry sky above. A stylized orange and yellow graphic overlays the top left corner. As the ad progresses, a cartoonish man appears on the right side, holding up a smartphone displaying the 'kmv' app. The text on screen changes to highlight a cashback offer. The final scene shows the gas station, the man with the phone, and the Ipiranga logo with the tagline.