The initial shot through a gun sight is jarring and attention-grabbing.

The ad opens with a close-up shot through what appears to be a gun sight, focusing on a smiling woman. It then transitions to a man and woman walking in the snow at night, carrying a Christmas tree. The man is wearing a puffer jacket, and the woman has a red scarf. The scene shifts to a close-up of a red car, then to an electric vehicle charging station with the IONITY logo. The pacing is quick, intercutting between the couple and the charging station.