The word "EXPENSIVE" overlaid on a close-up of a diesel nozzle.

The ad opens with a wide shot of a diesel gas station, featuring a white pickup truck at a pump. It then cuts to a close-up of a hand holding a green diesel nozzle, with the word "EXPENSIVE" overlaid. The next scene shows a hand pouring a diesel additive from a bottle into a truck's fuel tank. This is followed by an aerial shot of a dump truck on a bridge, with the words "INCREASE" and "ECONOMY" appearing. A black pickup truck is shown driving on a dirt road, with "5.1%" displayed. The ad then shows a close-up of a truck's exhaust pipe, with the word "BURN" overlaid, followed by a shot of hands on a steering wheel with "PAID" displayed. Another pickup truck drives through a field at sunset, with "MORE" appearing. Finally, a white semi-truck drives on a highway, followed by a white pickup truck driving on a road near an industrial area. The ad concludes with a shot of the diesel additive bottle in the bed of a truck, with text about the product.