The "BLACK FRIDAY + CYBER MONDAY SALE" text combined with the Firestone tire.

The ad opens with a close-up of a Firestone tire and the text "BLACK FRIDAY + CYBER MONDAY SALE". It then transitions to show "15% OFF ALL TIRES" and "$40 OFF A LIFETIME WHEEL ALIGNMENT WHEN YOU PURCHASE ANY TWO OR MORE BRIDGESTONE OR FIRESTONE TIRES". We see a Firestone employee in a warehouse stocking tires, then a customer and employee looking at tires on display. A manager named Kyle explains the benefits of choosing the right tire. Another employee shows a customer a tire. The ad shows oil being poured into a car and text "GET MORE OUT OF YOUR CAR". Finally, a car drives on a scenic road, followed by the Firestone logo and a call to action to book an appointment.