The Fiat + Stranger Things logo on the TV screen.

The ad opens with a TV screen showing the Fiat + Stranger Things logo. Two people are watching. The scene cuts to a red Fiat Pulse Abarth driving at night, then to a car's infotainment screen showing an incoming call. A person answers the call. The driver of the Fiat Pulse Abarth is shown. The car is driving through a city at night. The scene cuts to the TV screen again, showing a scene from Stranger Things with characters yelling. The red Fiat Pulse Abarth is shown again, with a close-up of the grille and license plate. A person gets into the car. The driver and passenger react with fear as a Demogorgon appears. The driver presses a button labeled 'Poison'. The car speeds up. The ad ends with the Fiat Pulse Abarth driving and the Fiat, Abarth, and Stranger Things logos.