The initial shot of the red Abarth Pulse car with its headlights on, followed by the car's infotainment screen showing an incoming call.

The ad opens with a close-up of a red Abarth Pulse car driving at night, its headlights on. It transitions to a car's infotainment screen showing an incoming call from 'ANDRÉ' and a finger pressing the 'Accept' button. The scene shifts to a blurry shot of the car moving, with text overlay. Then, a TV screen shows two men in a car, one yelling 'Dirija!' (Drive!). The camera focuses on the passenger's face, then shows a group of people in a dimly lit room. A young woman is shown driving, looking scared, and a man in the passenger seat yells 'PARA O CARRO!' (STOP THE CAR!). The Demogorgon from Stranger Things appears briefly. The ad ends with a close-up of the car with 'STRANGER THINGS' branding and a final screen showing the Fiat and Abarth logos, the Stranger Things logo, and text announcing the 'Pulse Abarth Stranger Things' edition.