The initial close-up of the cracked concrete wall and the sudden appearance of a large dollar sign.

The video opens with a close-up of a cracked, dark gray concrete wall. Five yellow Caterpillar (CAT) brand filters are lined up at the bottom of the screen. A white dollar sign appears and then changes to "UP TO $27", then "UP TO $150". The text "VALUE IN CAT® VANTAGE POINTS" appears below the dollar amount. A yellow arrow points to the "UP TO $150" text, with the words "extra" and "rewards!" written in yellow script next to it. The filters remain on screen throughout.