The question 'Buying a used car?' directly addresses potential viewers.

The ad opens with a yellow hatchback car on a road with a blue sky background. A red 'FOR SALE' tag hangs from the car. Text appears asking 'Buying a used car?'. Then, the text changes to 'Get a CARFAX Canada Vehicle History Report'. Icons representing a tow truck, a map, a folder, and a flag appear. The car's hood pops open, emitting smoke. The text then changes to 'Always say... show me the CARFAX'. A cartoon fox character wearing a 'CAR FOX' t-shirt appears on the left side of the screen.