A man smiling confidently.

The ad opens with a man smiling against a teal background. It then transitions to a caveman-like figure, also against a teal background. The scene shifts to the man standing between two white BYD SUVs, the BYD Song Plus Premium and the BYD Song Pro GS. Text overlays appear showing prices and discounts. The caveman figure reappears, pixelated from the chest down, looking confused. The man is then shown next to a BYD SUV, holding a tablet and reviewing savings. The caveman figure reappears again, pixelated. The final scene shows the man standing between the two SUVs with the text "BLACK FRIDAY BYD" and a tagline. A child-like figure briefly appears on top of the left SUV. The ad ends with close-ups of the BYD logo and the car's front, with text about COP30 Brazil Amazonia.