The initial close-up of tires in deep snow and the text "QUAND ÇÀ" creates immediate intrigue.

The ad opens with a close-up of tires in the snow, then shows a person walking through deep snow, followed by someone ducking under snow-laden branches. The scene shifts to a person in ski gear, with the word "GLACÉ" overlaid. Finally, it shows a man in a winter jacket and hat, standing in the snow with a Bobcat vehicle behind him. Snow is falling throughout.