A man relaxing in a pool on a giant watermelon float.

The ad opens with a man relaxing on a watermelon-shaped float in a pool, with a red car parked nearby. Text appears on screen. The scene then shifts to a dog sitting in the driver's seat of the car, looking out the window. More text appears. The camera focuses on the car's center console, showing a phone charging. A notification appears on the phone. The dog is then shown swimming in the pool with the phone in its mouth. The man is back in the pool, and the dog brings him the phone. The man checks his phone, which displays a notification about his BMW. He then walks away from the pool, and the ad shows a personalized video on his phone. The final scene shows the man walking by the pool with the phone, with text overlaying the landscape. The BMW logo and energy efficiency rating appear.