The question 'A long weekend is coming up. What are your plans?' directly engages the viewer.

The ad opens with a teal background featuring stylized city buildings and a bridge. A white rounded rectangle appears with the text 'A long weekend is coming up. What are your plans?'. A bus graphic moves across the screen. A green animated hand with a marker appears and checks the box next to 'Travel somewhere for as little as $10'. The brand name 'wanderu' appears at the bottom, and a small green cartoon character appears next to it.