Children looking bored in a car, then a text message appears inviting them to surf.

The video opens with two children in the back seat of a car looking bored. A text message pops up on a phone screen, inviting them to 'URBN SURF'. The children get excited and then are shown arriving at a surf park. They are seen skateboarding briefly before entering the water and surfing. The video ends with a group of children and an adult celebrating and a shot of the surf park with the text 'Summer Starts HERE'. The editing is fast-paced and energetic.