A herd of bison grazing in a vast, open field.

The ad opens with a wide shot of a herd of bison grazing in a grassy field. This transitions to a young girl petting a donkey, smiling, with a man and another child in the background. Next, two girls jump off a boat into the water at sunset. The scene shifts to a group of people riding horses through a scenic, rocky landscape. The final shots show a young person on horseback with the 'Travel South Dakota' logo and website overlaid, followed by a sweeping aerial view of a canyon landscape with the same logo and website.