The initial shot of the teddy bear in a dramatic mountain setting with the question 'WO IST PAULI?' immediately sparks curiosity.

The ad opens with a close-up of a teddy bear lying on a seat, with snowy mountains in the background. Text appears on screen: 'WO IST PAULI?'. A young girl in ski gear looks around frantically, then points upwards. The teddy bear is then shown falling through a bright blue sky. The ad ends with the Tirol logo.