The bright yellow background and the large, bold text 'Affrettati!' (Hurry!) immediately grab attention.

The ad opens with a yellow background and animated hourglasses. Text appears saying 'Affrettati!' (Hurry!). Then, a blue rounded rectangle appears with text stating 'Solo fino al 6 luglio' (Only until July 6th). The Telepass logo appears at the bottom left with the tagline 'In viaggio con te. Sempre.' (Traveling with you. Always.). A button on the right says 'ATTIVA TELEPASS SEMPRE' (Activate Telepass Always). The ad then transitions to show a large blue triangle with '1 anno di abbonamento GRATIS' (1 year of subscription FREE) inside. Smaller text indicates 'Entro il 6.7.26' (By 6.7.26). The Telepass logo and tagline reappear. The ad then shows a white circle with 'In più, fino a 200€ DI CASHBACK su rifornimenti e pedaggi' (In addition, up to €200 CASHBACK on fuel and tolls). The Telepass logo and tagline reappear, along with the 'ATTIVA TELEPASS SEMPRE' button. The ad ends with the Telepass logo and tagline.