The striking visual of a person in a full blue bodysuit on a ferry.

The ad opens with a wide shot of a large ferry sailing on the sea, with the Tallink Shuttle logo and title 'The Shuttle Effect' overlaid. It then transitions to interior shots of the ferry, showing a person in a full blue bodysuit interacting with passengers and products. The person offers a stuffed seal, then walks past a woman with luggage, and later appears in a shop setting. The final scenes show the woman testing perfume, and then the ferry sailing again, with booking information displayed.