The initial close-up of a person's eye, bathed in sunlight, is intriguing.

The ad opens with a close-up of a person's eye, then transitions to a groomed ski slope with the sun shining brightly. A skier carves down the slope, kicking up snow. The scene shifts to a panoramic view of the Dolomites with ski lifts and skiers, overlaid with text. Another shot shows two skiers on a slope. Then, a train travels through a snowy landscape with text. Finally, a couple toasts with wine in a cozy setting, followed by a close-up of a plate of pasta, and then a final shot of a smiling skier with logos and a website address.