The question "Chegou em SP e precisa de um carro?" (Arrived in SP and need a car?) immediately grabs attention by addressing a common traveler's need.

The ad opens with a bright yellow square in the top left corner. Text appears on a white background. Below the text, there are two split images. The left image shows a modern building with a red facade. The right image shows a white SUV parked in front of a cityscape. A yellow button with a dollar sign and text appears over the SUV image, followed by another yellow button with text. The ad ends with the Rentcars logo on a white background.