Close-up of a rustic loaf of bread with the Panera logo.

The ad opens with a close-up of a rustic loaf of bread, then transitions to a hand placing a bagel sandwich on a plate. The camera zooms in on the sandwich, highlighting its ingredients. Two men are then shown sitting at a table in a Panera Bread restaurant, each holding a sandwich and talking. The ad concludes with a shot of two different bagel sandwiches, the Panera Bread logo, and text about the product.