The bright yellow background and the large "60% korting" (60% discount) graphic.

The ad opens with a bright yellow background and the NS logo. Text reads 'Plan your trip cheaper with NS PrijsTijd Deal.' A smartphone displays travel options with discounts. A red circle highlights 'Up to 60% discount.' The scene shifts to a couple on a train, smiling and eating. The woman speaks about buying train tickets in advance for a good discount. The man agrees and eats. The ad then shows animated icons: a clock with 'NS PrijsTijd Deal', a calendar with 'VRIJ' (free), and a calendar with 'ZON' (Sunday) and 'ZAT' (Saturday) falling. The final screen shows the NS logo and the text 'Stap je ook in?' (Will you join too?).