The text "BUDGET TIGHT?" appearing on screen.

The ad opens with a close-up of a man looking thoughtful while holding a wallet, with the text "BUDGET TIGHT?" appearing on screen. This transitions to a shot of a Motel 6 building, with text promoting a discount. The ad then shows the interior of a Motel 6 lobby, a bar area with seating, and a hotel room. Finally, it displays a smartphone interface showing the Motel 6 app with booking options, and the app's download buttons.