The opening drone shot of a sailboat on clear blue water.

The video opens with a drone shot of a sailboat on clear blue water, with the text "Liguria" overlaid. It then transitions to underwater scenes of coral reefs and jellyfish, followed by shots of a boat mooring. The video showcases surfing, with a surfer riding a wave and then underwater shots of a surfer. It continues with mountain biking scenes, both from a first-person perspective and aerial shots. The ad then features a person pouring white wine in a vineyard, followed by a close-up of a flatbread being cut. Scenic shots of an ancient bridge and town, a cathedral, and ornate church ceilings are shown. The video concludes with a person tightrope walking between cliffs, a mountain biker overlooking the sea at sunset, and aerial views of coastal towns and a lighthouse, with the text "La mia Liguria" appearing.