The bold "LATAM FRIDAY" text with a striking red underline.

The ad opens with the LATAM Airlines logo and the text "LATAM FRIDAY" on a dark purple background. The text "FR" is highlighted with a red line. The scene transitions to show a happy older couple walking through an airport with luggage. The text "Voos, pacotes, hotéis e muito mais pra você aproveitar e acumular milhas e Pontos Qualificáveis" appears. A button "Compre em LATAM.com" is shown, followed by "ou no app LATAM Airlines". The ad then shows a woman in a pool with a floating breakfast tray. The final scene shows a hand opening an airplane window shade to a bright sky. The LATAM Airlines logo and website/app information are displayed.