The bright neon "LATAM FRIDAY" text against the dark background.

The ad opens with the LATAM Airlines logo and the word "LATAM FRIDAY" in neon lights against a dark purple background. This transitions to a split screen: the left side shows "PASSAGENS NACIONAIS" (National Flights) with a price of R$132, and the right side shows various travel destinations like a beach with people on a bicycle, a surfer, a quaint street, and a city skyline. The ad then shifts to "PASSAGENS INTERNACIONAIS" (International Flights) with a price of 10x R$99, showing more travel imagery like a city skyline and a scenic beach with a person walking on a bridge. The final screen displays the LATAM Airlines logo and website, along with icons for flights, packages, hotels, travel insurance, cars, and more.