A man smiling and asking "Why do I travel with KLM?"

The ad opens with a man standing among large rocks, wearing a backpack and smiling at the camera. He asks why he travels with KLM. The scene then shifts to a KLM airplane flying in the sky. Next, a laptop displays a map of Europe with KLM flight routes originating from Amsterdam. This is followed by underwater shots of fish and a lighthouse on a cliff. The ad then shows a hand holding a smartphone with a KLM QR code, followed by flight attendants on a plane. The final scenes show the man sitting on rocks in a park, smiling, and the KLM logo with the tagline 'Travel Well'.