The contrast between the woman's reaction and the man eating fast food in an elevator.

The ad opens inside an elevator with two people, a woman and a man. The man is holding a KFC "Ultra Box" meal. The woman looks at him with mild disapproval. The camera then zooms in on the food, showing a burger, fries, and chicken tenders. Finally, the ad shows the "Ultra Box" meal laid out on a tray with a drink and sauce, with the price and contents listed. The pacing is quick, with close-ups on the food.