The initial abstract shapes and the prominent letter 'C' create visual intrigue.

The ad opens with abstract blue shapes and the letter 'C' on a dark background. It transitions to a stunning shot of a waterfall with a lone figure standing before it, the Icelandair logo visible. Next, an Icelandair airplane flies over a scenic landscape of fjords and snow-capped mountains. The ad concludes with text overlaying a solid blue background, and then the Icelandair logo and the word 'BUCHEN' on a dark background with swirling white lines.