A close-up shot of a juicy prime rib roast being carved.

The ad opens with a close-up of a prime rib roast being carved, then transitions to a shot of three Hardee's prime rib items: a biscuit, a burrito, and a burger. The camera then zooms in on the burger, highlighting the ingredients. A golden cloche is lifted to reveal a prime rib burger. The ad shows the prime rib burger with its price and a limited-time offer. Finally, it transitions to a NASCAR race scene with Hardee's branding and a sweepstakes promotion for NASCAR tickets.