Close-up shots of delicious-looking breakfast sandwiches and sizzling bacon.

The ad opens with a shot of three Hardee's Frisco Breakfast Sandwiches. The camera then zooms in on one of the sandwiches, showing the layers of bacon, cheese, and egg. It then shows close-ups of bacon sizzling on a grill, a sausage patty on a bun, and more patties on a grill. The ad then shows a close-up of a Frisco Breakfast Burger. Next, it compares the Hardee's Frisco Breakfast Sandwich (25g protein) to a competitor's sandwich, the Egg McMuffin (17g protein). The ad concludes with shots of the three sandwiches and the Hardee's logo with NASCAR's logo, indicating an official partnership.