The emotional reunion between a mother and son, with the son exclaiming 'Mama!' and embracing her.
The ad opens with a woman in a vibrant orange dress and headscarf standing on a sidewalk with luggage. A younger man approaches her, and they embrace warmly. They get into a black taxi. Inside the taxi, the man and woman, who is revealed to be his mother, have a conversation. The mother is wearing clothes from Nigeria. The man explains he is proud to be Nigerian but also a Londoner, and that he is home. The scene transitions to a shot of city buildings and then the Gett app interface on a phone. The ad ends with the mother and son embracing in the taxi, with the mother asking to be shown 'this London of yours'. The pacing is emotional and personal, focusing on the reunion and the man's dual identity.
Gett - Mama! Ahh son!
- Landing page
- Domain
- gett.com
- Language
- EN
- Countries
- GB











