A young girl sleeping in a car, then being gently woken by her mother.

The ad opens with a shot of a dark forest, then transitions to a young girl sleeping in a car. Her mother gently wakes her. They are then shown hiking through a lush forest, crossing a stream by jumping over rocks. The scene shifts to a breathtaking view of mountains shrouded in mist, with the two of them standing and admiring the scenery. They are then shown walking on a forest path, and later standing behind a waterfall. The girl looks up in wonder, and the mother smiles at the camera. The ad concludes with a scenic view of Gatlinburg, Tennessee, with its logo and tagline.