The initial shot of a phone screen with a map, quickly followed by a scenic view of Gatlinburg.

The video opens with a shot of a phone screen displaying a map, then pans to a Gatlinburg, Tennessee brochure. It shows a young boy in the back of a car, then a forest scene with a white SUV driving through. The video then transitions to an aquarium, showing children looking at a sea turtle and sharks through a large glass tunnel. A girl takes a selfie with her phone. The ad concludes with a scenic aerial view of Gatlinburg, Tennessee, with mountains in the background.