A lifeguard tower on a beach, then a view through binoculars of an Expedia airplane.

The ad opens with a lifeguard tower on a beach, then transitions to a view through binoculars showing an Expedia airplane. A doll-like figure, Ken, is shown looking through binoculars, then looking up. A phone screen displays Expedia hotel search results for Tokyo. Ken is then shown in a Japanese setting with Mount Fuji in the background, then in front of a colorful building with a suitcase. Finally, Ken is shown on horseback in a mountainous landscape, and then driving a yellow convertible through a scenic countryside. The ad uses stop-motion animation and miniature sets.